Raising awareness online has never been harder, and animated explainer videos have proven to be the most shareable, memorable and cost-effective way of breaking through the noise. But before you dive head-first into producing one for your organization, there are some key questions you need to answer that will make sure you’re not wasting time and effort.
Filled with useful worksheets, templates and other resources, this easy-to-read guide helps you to:
- Clarify the goal of your video
- Zero in on your target audience
- Gain maximum exposure for your video
- Decide how you’re going to measure success
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